When it comes to making a statement, Rick Ross doesn’t settle for anything less than iconic. The hip-hop mogul, entrepreneur, and self-proclaimed “Biggest Boss” recently turned heads once again—this time by renting a classic supercar for a jaw-dropping $300,000 per hour. The reason? To match the color of his outfit for a photo shoot with Robb Report magazine, renowned for spotlighting the world’s wealthiest individuals and their extravagant lifestyles.
The luxury vehicle, which perfectly complemented Ross’s custom-designed ensemble, wasn’t just a prop—it was a symbol of his philosophy: go big, or don’t go at all. Shot on a private estate with an opulent backdrop, the feature aims to highlight Ross’s evolving brand of wealth, which includes a fleet of exotic cars, private jets, massive real estate holdings, and now, carefully curated fashion moments that speak to generational success.
In the Robb Report interview, Ross shared insights into what wealth means to him, how he blends music with business, and why he believes in investing in experiences that tell a story. “It’s not about spending money—it’s about showing people that if you dream big enough, this level of lifestyle is possible,” Ross said.
From his “Promise Land” estate to his latest business ventures and now this unforgettable photoshoot, Rick Ross continues to redefine what it means to live like a boss.