Metallica’s Lars Ulrich Believes Hard Rock Has Returned to Its Subculture Roots

In a recent interview with Rolling Stone, Metallica drummer Lars Ulrich shared his thoughts on the current state of heavy music, suggesting that hard rock has shifted back to being more of a subculture than a mainstream phenomenon.

When asked if he thinks the mainstream now understands heavy music better than in 1989, considering Metallica’s consistent chart-topping success, Ulrich responded with candor. He expressed uncertainty about having the same awareness of his surroundings as he did decades ago and noted a decreased interest in being part of the mainstream conversation. Ulrich acknowledged that while hard rock, including Metallica’s contributions, is resonating with many people, it doesn’t feel as integrated into the overall mainstream culture as it did in the past.

Despite experiencing what Ulrich described as the band’s biggest summer in terms of ticket sales, spanning both European and American dates, he emphasized that hard rock seems more like a subculture and less mainstream than in previous years. Reflecting on the 1980s, he pointed out the prominence of hard rock in mainstream conversations through platforms like MTV, AOR radio, and magazines such as Rolling Stone and Kerrang!

Ulrich’s observations align with a broader trend in the music industry, where hard rock and heavy metal have faced increased marginalization. Factors contributing to this decline include the impact of streaming services like Spotify and Apple Music, allowing listeners to explore a diverse range of music genres and contributing to a fragmented music market with different niches.

Despite the changing landscape, Ulrich’s acknowledgment of hard rock’s subculture status does not diminish its rich history and ongoing ability to produce innovative and exciting music. While the genre may not be as mainstream as in previous eras, its enduring appeal and creative contributions continue to resonate with dedicated fans.